Six brands. One happy connected family.
During my time at Hugo & Cat I’ve operated as the Sr. Design Lead for Digital across six brands united under the Tracfone name. Each of these brands, while different in look & feel have the common goal of supplying no-contract, quality service to individuals and families across the world.
Straight Talk Omni Channel Equity Campaigns | Art Director & Lead Designer: Dustin DuBois
Social Designer: Haley Walker | Copywriter: Craig Shparago
As the Digital Arm of ‘Team Access’; a partnership between IPG agencies, the client tasked my team to prove that concepts developed for TVC could successfully run as a ‘digital-first’ campaign. I took the storyboards as a launch point and dived into brainstorming how a 30-15 second commerical could be told as a masthead, an HTML display advert and social media content. This exercise led to a concept that is less about the negatives surrounding the competitors, and more about the positives of switching to Straight Talk. As these assets are living in Straight Talk digital spaces, I wanted to avoid leading with negativity and associate our brands as the ‘straight forward’ answer to no-contract wireless.
Above: Display/Social Motion Mockup | Right: Final Display
When I’m not developing omni channel campaigns for our clients, I’m also responsible for the oversight and development of all the digital assets that keep our six clients under the TracFone name operating like the well oiled digital machine that it is. Last year alone my team developed over 5,800 individual digital assets for TracFone. These assets include mastheads, landing page, email designs, DCO display units, PLP banners, high-impact units and passion-based partnership units. A few examples of which are below:
